In the dynamic landscape of entrepreneurship, where change is the only constant, it’s imperative to periodically pause and reassess the foundati...
The importance of monitoring your trademark
Your business’s trademark is like a signature which sets your business apart from the rest. A trademark associated with your brand—whether it ...
Brand ReputationBusiness PlansBusiness RelationshipsBusiness ServicesCommunication SkillsStartupWell being
Why is being unique super important in business?
There are three levels of uniqueness of each business idea when you need to develop a unique business idea. Uniqueness is something that will make you...
Brand ReputationBusiness RelationshipsBusiness StrategiesCommunication SkillsMarketing StrategiesPlanning
Who is your ideal customer?
In the pursuit of business success, it’s essential to understand not everyone is your customer. Renowned marketing guru Seth Godin emphasized th...
Brand ReputationBusiness PlansBusiness RelationshipsBusiness StrategiesMarketing StrategiesPlanningWell being
What are your strengths and limitations as a business startup?
Identify what you can and cannot do yourself when starting a business. You are only human with two hands and two feet. You can only do so much! In the...
What is the real power of trademarking?
In a world where brands battle for supremacy, where uniqueness is the name of the game, one weapon emerges from the shadows, ready to strike fear into...
Are you actually enjoying your business?
In today’s fast-paced and hypercompetitive business world, it is easy to get caught up in the rush of constant progress and growth. However, ami...
Why is creating a trustworthy and creditable brand important in business?
The functions or benefits of a strong brand for the organisation itself, of course, differ from the consumer benefits. Consumers are more likely to ac...
Are you in business for your passion?
Are you in business because it’s your passion and you love your work, or is it all about the money? When you allow making a difference in the fo...
Know your true value to help your business
“If you don’t know your value, somebody will tell you your value. And it’ll be less than you’re worth.” –Bernard Hopkins Do you know your ...
