Having an online presence is imperative. Without being online with a website and social media platforms, your business will never get the exposure you...
What is the difference between Marketing Strategy and Marketing Plan?
With any strategy in place, a business gains structure and solid foundations to breed a healthy and successful business. The primary value of a Market...
How do copyrights, trademarks, and patents differ?
Trademark: means to protect your brand name as well as market goodwill of your brand value. Trademarks indicate the origin of business and typically a...
Why are communication skills important in business?
In business, communication skills are important because you use them every single day. So, think about how you communicate via email, with your employ...
Why is creating a trustworthy and creditable brand important in business?
The functions or benefits of a strong brand for the organisation itself, of course, differ from the consumer benefits. Consumers are more likely to ac...
5 benefits of a Social Media Strategy
Creating a solid social media strategy for your business, not only helps your business look more credible to your audience, yet, it also helps you sav...
Top 3 tips to make your business idea succeed
According to the U.S. Bureau of Labor Statistics, approximately 20% of new businesses fail during the first two years of being open, 45% during the f...
How can strategies help your business succeed?
From Marketing Strategies, Brand Strategies to Social Media and Advertising Strategies, these are core necessities to create strong foundations and a ...
Have you trademarked your business name?
Have you trademarked your business name yet? A trademark is a word, slogan, symbol, or design (for example, a brand name or logo) a person or company ...
Are you in business for your passion?
Are you in business because it’s your passion and you love your work, or is it all about the money? When you allow making a difference in the fo...
How to take care of your business
When you plant lettuce, if it does not grow well, you never blame the lettuce. You look for reasons it is not doing well. It may be the ground it was ...
Is meditation important for business?
When you run a business, your most valuable asset is your mind. Any practice which involves relaxing the mind in order to regain control of it is medi...
