Marketing Strategy vs. Marketing Plan

With any strategy in place, a business gains structure and solid foundations to breed a healthy and successful business. The primary value of a Marketing Strategy is to understand the business’s customers/clients/target audience, its prospects and its competitors; if there are gaps in the business’s knowledge this may have an impact on the marketing of […]

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Are you in business because it’s your passion?

Are you in business because it’s your passion and you love your work, or is it all about the money? When you allow making a difference in the focus of your business, you profit. Businesses which consciously focus on making a positive difference, on having a positive impact, make 12–14 times more income than those […]


How to take care of your business.

When you plant lettuce, if it does not grow well, you never blame the lettuce. You look for reasons it is not doing well. It may be the ground it was planted in, you may need better fertiliser, or more water, or less sun. You never blame the lettuce. Yet, when we have a challenge […]


Why is meditation important for business?

When you run a business, your most valuable asset is your mind. Any practice which involves relaxing the mind in order to regain control of it is meditation. Most things in our life are outside of our control. We are unable to control the world around us, or what other people say and do, however […]


Starting a business while employed

Starting a business while employed by a potential competitor, or hiring employees without first checking their agreements with the current employer and their knowledge of trade secrets. The law is clear if someone is currently working for a company, particularly if her or she is a key employee, they cannot operate a competing business. Even […]


Knowing your true value helps you in every aspect of a business.

“If you don’t know your value, somebody will tell you your value. And it’ll be less than you’re worth.” –Bernard Hopkins Do you know your value, worth or do often doubt yourself? The thing is, if you don’t know your value, own your worth and you don’t ask to be paid accordingly for it, nobody […]


What does Mercury Retrograde mean for your business?

Welcome to another Mercury Retrograde we are about to approach!   If you’re unfamiliar with Mercury Retrograde, Mercury Retrograde is when Mercury appears going backwards in the sky. Since Mercury rules communication and travel, anything related to this may go a little…haywire.   You may often hear “avoid signing contracts, avoid making big plans and […]


How good are the relationships you have with your clients?

Good working relationships with clients give us several benefits: our work is more enjoyable when we have good relationships with those around us. Also, clients may be more likely to go along with changes we want to implement, and we’re more innovative and creative.   What’s more, good relationships give us freedom: instead of spending […]