Your business’s trademark is like a signature which sets your business apart from the rest. A trademark associated with your brand—whether it ...
Manage your business’s Intellectual Property in the era of Artificial Intelligence
The hype surrounding Artificial Intelligence (AI) in business, may appear daunting. However, incorporating AI into your business doesn’t have to...
What is your elevator pitch?
What do you say when someone asks you: “What do you do?” It has to be a quick, compelling description of your company which highlights you...
“So you bought a domain name, do you own the trademark then too?”
“So you bought a domain name, do you own the trademark then too?” When you purchase a domain name, you are not automatically granted any trademark...
Is your business name safe on social media?
In today’s digital presence, businesses of all sizes need to establish an online presence. Social media platforms such, as Facebook, Instagram, ...
Understanding trademark protection when starting a business
Starting a business is like embarking on a voyage, full of uncharted territories and endless possibilities. As you set sail on this entrepreneurial jo...
What Intellectual Property is involved when starting a business?
Do you think of Intellectual Property when starting a business? Well, think again! When a business is starting up there are Intellectual Property (IP)...
What steps should you take to protect your trademarks and intellectual property?
In the realm of business, your trademarks and intellectual property are like precious treasures, deserving of protection. As a vigilant guardian shiel...
What is the real power of trademarking?
In a world where brands battle for supremacy, where uniqueness is the name of the game, one weapon emerges from the shadows, ready to strike fear into...
If you secure a patent, do you still need a trademark?
The straightforward answer is yes! A patent and a trademark are two different types of intellectual property protection. A patent protects an inventio...
Why are trademarks so important to franchising a business?
Trademarks are so important to franchising a business that they help to protect the franchisor’s brand. A trademark is a unique identifier that is a...
Registering a Company VS Registering a Trademark
So, what is the difference between registering a Company and registering a Trademark? This process might often be confusing or misunderstood. Let’s ...











