With a little imagination and experience, you are able to find out the way to cut costs and save money in your business. Cutting business expenses req...
What is your elevator pitch?
What do you say when someone asks you: “What do you do?” It has to be a quick, compelling description of your company which highlights you...
How to transform and enhance your business using AI
AI proves to be a game changer when it comes to streamlining business operations. It can automate tasks which consume time while freeing up human reso...
Is your marketing strategy and marketing plan working?
In the relentless and ever-transforming landscape of modern business, the need to assess and refine one’s business’s marketing has never been more...
How can leveraging artificial intelligence help small businesses?
In today’s business landscape, small businesses need every advantage they may get to thrive and stay competitive. This is where the power of art...
Who is your ideal customer?
In the pursuit of business success, it’s essential to understand not everyone is your customer. Renowned marketing guru Seth Godin emphasized th...
What are your strengths and limitations as a business startup?
Identify what you can and cannot do yourself when starting a business. You are only human with two hands and two feet. You can only do so much! In the...
Market Research: Is it a Necessity or a Barrier to Innovation?
Steve Jobs once famously responded to a question about how much market research Apple did to guide Apple’s product successes by saying, “N...
Everyone says they love your idea… until it’s time to pay. How can you transform admirers into committed clients/customers?
Turning an idea into a reality is an exhilarating pursuit. As entrepreneurs, we thrive on innovation, creativity, and the desire to bring something un...
What is the difference between Marketing Strategy and Marketing Plan?
With any strategy in place, a business gains structure and solid foundations to breed a healthy and successful business. The primary value of a Market...