Marketing Strategy vs. Marketing Plan

With any strategy in place, a business gains structure and solid foundations to breed a healthy and successful business. The primary value of a Marketing Strategy is to understand the business’s customers/clients/target audience, its prospects and its competitors; if there are gaps in the business’s knowledge this may have an impact on the marketing of […]

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Are you in business because it’s your passion?

Are you in business because it’s your passion and you love your work, or is it all about the money? When you allow making a difference in the focus of your business, you profit. Businesses which consciously focus on making a positive difference, on having a positive impact, make 12–14 times more income than those […]


How to take care of your business.

When you plant lettuce, if it does not grow well, you never blame the lettuce. You look for reasons it is not doing well. It may be the ground it was planted in, you may need better fertiliser, or more water, or less sun. You never blame the lettuce. Yet, when we have a challenge […]