In today’s business landscape, small businesses need every advantage they may get to thrive and stay competitive. This is where the power of art...
Why do so many people skip the business planning stage?
When embarking on turning an idea into a business, laying the basic groundwork is essential. This initial phase sets the foundation for success and e...
How to safeguard your business when working with suppliers?
If your suppliers are approaching your customers directly to steal your work, it’s understandable that you may feel frustrated or concerned abou...
What are the essential traits of a good Business Partner?
A good business partner is essential for the success of any business venture. A partner brings complementary skills, knowledge, and resources to the t...
Why does an author need a business plan for their book?
While many authors may view writing as a creative pursuit, it is important to recognize their book is also a “business”. Failing to develop a busi...
Why is a business plan essential for AI driven businesses?
Artificial Intelligence (AI) is becoming increasingly popular as a means of achieving efficiency and driving innovation. AI has the ability to process...
Why do you need to present a business, not an idea to attract an investor?
Investors hear ideas on a daily basis. While many sound great, they may not be viable. You must be a business with a model that scales, a product or s...
What is the difference between a business partnership and an investor?
You have an idea for a new business venture. You’ve done your research, a business plan and all other business strategies needed (don’t fo...
Why are trademarks so important to franchising a business?
Trademarks are so important to franchising a business that they help to protect the franchisor’s brand. A trademark is a unique identifier that is a...
Why is having an online presence important in this digital era?
Having an online presence is imperative. Without being online with a website and social media platforms, your business will never get the exposure you...
What is the difference between Marketing Strategy and Marketing Plan?
With any strategy in place, a business gains structure and solid foundations to breed a healthy and successful business. The primary value of a Market...
How do copyrights, trademarks, and patents differ?
Trademark: means to protect your brand name as well as market goodwill of your brand value. Trademarks indicate the origin of business and typically a...