So, what is the difference between registering a Company and registering a Trademark? This process might often be confusing or misunderstood. Let’s ...
Be more like Bamboo with your Business
The Chinese Bamboo, once seeded, remains underground for approximately 5 years and then breaks through the soil and grows to 80 feet in less than 6 we...
Patent or Trade Secret? Which is better for your invention?
It is important when you are thinking of starting up a business, or even if you do have an existing business right now, to understand the importance o...
Is your business ready for the Metaverse?
The Metaverse can be thought of as a virtual world, much like a video game. It is a 3D space where users can interact and explore, just like in a real...
Why is having an online presence important in this digital era?
Having an online presence is imperative. Without being online with a website and social media platforms, your business will never get the exposure you...
What is the difference between Marketing Strategy and Marketing Plan?
With any strategy in place, a business gains structure and solid foundations to breed a healthy and successful business. The primary value of a Market...
How do copyrights, trademarks, and patents differ?
Trademark: means to protect your brand name as well as market goodwill of your brand value. Trademarks indicate the origin of business and typically a...
Why are communication skills important in business?
In business, communication skills are important because you use them every single day. So, think about how you communicate via email, with your employ...
Why is creating a trustworthy and creditable brand important in business?
The functions or benefits of a strong brand for the organisation itself, of course, differ from the consumer benefits. Consumers are more likely to ac...
5 benefits of a Social Media Strategy
Creating a solid social media strategy for your business, not only helps your business look more credible to your audience, yet, it also helps you sav...
Top 3 tips to make your business idea succeed
According to the U.S. Bureau of Labor Statistics, approximately 20% of new businesses fail during the first two years of being open, 45% during the f...
How can strategies help your business succeed?
From Marketing Strategies, Brand Strategies to Social Media and Advertising Strategies, these are core necessities to create strong foundations and a ...