marketing-plan-vs-marketing-strategy

Marketing Strategy vs. Marketing Plan

With any strategy in place, a business gains structure and solid foundations to breed a healthy and successful business. The primary value of a Marketing Strategy is to understand the business’s customers/clients/target audience, its prospects and its competitors; if there are gaps in the business’s knowledge this may have an impact on the marketing of […]

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Knowing your true value helps you in every aspect of a business.

“If you don’t know your value, somebody will tell you your value. And it’ll be less than you’re worth.” –Bernard Hopkins Do you know your value, worth or do often doubt yourself? The thing is, if you don’t know your value, own your worth and you don’t ask to be paid accordingly for it, nobody […]

key-methods-to-build-strong-client-relationships

How good are the relationships you have with your clients?

Good working relationships with clients give us several benefits: our work is more enjoyable when we have good relationships with those around us. Also, clients may be more likely to go along with changes we want to implement, and we’re more innovative and creative.   What’s more, good relationships give us freedom: instead of spending […]