In the dynamic landscape of entrepreneurship, where change is the only constant, it’s imperative to periodically pause and reassess the foundati...
Why is having an online presence important in this digital era?
Having an online presence is imperative. Without being online with a website and social media platforms, your business will never get the exposure you...
What is the difference between Marketing Strategy and Marketing Plan?
With any strategy in place, a business gains structure and solid foundations to breed a healthy and successful business. The primary value of a Market...
How do copyrights, trademarks, and patents differ?
Trademark: means to protect your brand name as well as market goodwill of your brand value. Trademarks indicate the origin of business and typically a...
Why are communication skills important in business?
In business, communication skills are important because you use them every single day. So, think about how you communicate via email, with your employ...
Why is creating a trustworthy and creditable brand important in business?
The functions or benefits of a strong brand for the organisation itself, of course, differ from the consumer benefits. Consumers are more likely to ac...