Marketing Strategy vs. Marketing Plan

With any strategy in place, a business gains structure and solid foundations to breed a healthy and successful business. The primary value of a Marketing Strategy is to understand the business’s customers/clients/target audience, its prospects and its competitors; if there are gaps in the business’s knowledge this may have an impact on the marketing of […]


How to take care of your business.

When you plant lettuce, if it does not grow well, you never blame the lettuce. You look for reasons it is not doing well. It may be the ground it was planted in, you may need better fertiliser, or more water, or less sun. You never blame the lettuce. Yet, when we have a challenge […]


Why is meditation important for business?

When you run a business, your most valuable asset is your mind. Any practice which involves relaxing the mind in order to regain control of it is meditation. Most things in our life are outside of our control. We are unable to control the world around us, or what other people say and do, however […]