A brand is a business’s reputation, its interactions with every customer, how people think and feel about the business, how audiences and clients tap emotionally into the company as a business.
A great Brand Strategy triggers a planned (positive) emotional response in a specific audience. This response has been planned and designed by founders with a single vision. People buy on emotion and rarely on logic.
A Brand Strategy is the roadmap to brand success for the business, which aims to build, shape and share the business brand. It’s the articulation of what the business brand is and aspires to be, the purpose it serves, how the business communicates emotional to the work. It is a documented plan for brand success.
Although the business “brand” is mostly intangible, there is a responsibility to guard. Every single decision the company does make affects its brand. And without a unifying vision, it may most likely dilute or get damage it, whether through inconsistent messaging, ineffective marketing, or ill-informed business choices. So how do you effectively avoid common pitfalls and grow into the future? With a documented Brand Strategy.
For a business to succeed, they must skilfully attract and build genuine relationships with their audiences in an authentic and transparent way. Yet, if a business, as a brand, is unable to know who they are or how to communicate it, they are unable form those relationships.
This is why having a Brand Strategy matters.
The business mission offers a Brand Strategy course. The course is most suitable for business owners wishing to develop their business’s brand.
What’s Included:
A Brand Strategy template is supplied to work on and is shared by dropbox
Full support and guidance
12 online sessions with weekly two hours meetings by Skype or Zoom
Unlimited email support Monday to Friday.
At the end of the course you are able to:
Understand, evaluate and implement brand tactics for your business
Have completed a full Brand Strategy
Investment: £1950.00
Please note: This Brand Strategy course is designed for business owners which have already completed a written Business Plan and a Marketing Strategy and Marketing Plan. Should you have missed the written Business Plan step please revert to our Business Plan section. For the Marketing Strategy and Marketing Plan please revert to the Marketing section above.
CLICK HERE FOR MORE INFORMATION ABOUT THIS COURSE
