"The ideal trademark is one which is pushed to its utmost in forms of abstraction and ambiguity, yet is readable. Trademarks are usually metaphors of one kind or another. And are, in a certain sense thinking made visible." Saul Bass

Trademarking for a business is key in order to protect the brand from others using the name in a way which may mislead ones business. It also offers uniqueness and protection to the business brand.

We work with clients to secure the trademarking for their client’s business. Whether you are starting a new business or its an existing business, trademarking is key to ensuring the safety of your business brand.

A trademark is a word, slogan, symbol or design (for example, a brand name or logo) a person or company uses to distinguish their products or services from those offered by others. A trademark is protectable when it’s used in a distinctive way to identify a product or service. Trademark are visible, whether in stores shopping, watching commercials on TV and so on. Generally, trademarks seeks to protect consumers from being confused about who provides, endorses or is affiliated with a particular product or service.

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