In the relentless and ever-transforming landscape of modern business, the need to assess and refine one’s business’s marketing has never been more...
Why is writing a business plan crucial to starting a business?
“Business is easy, it is us who complicate it” The act of doing business itself is not difficult or complicated. Instead, it is people who...
Why are trademarks so important to franchising a business?
Trademarks are so important to franchising a business that they help to protect the franchisor’s brand. A trademark is a unique identifier that is a...
Why is having an online presence important in this digital era?
Having an online presence is imperative. Without being online with a website and social media platforms, your business will never get the exposure you...
What is the difference between Marketing Strategy and Marketing Plan?
With any strategy in place, a business gains structure and solid foundations to breed a healthy and successful business. The primary value of a Market...
How do copyrights, trademarks, and patents differ?
Trademark: means to protect your brand name as well as market goodwill of your brand value. Trademarks indicate the origin of business and typically a...
Why are communication skills important in business?
In business, communication skills are important because you use them every single day. So, think about how you communicate via email, with your employ...
Why is creating a trustworthy and creditable brand important in business?
The functions or benefits of a strong brand for the organisation itself, of course, differ from the consumer benefits. Consumers are more likely to ac...
5 benefits of a Social Media Strategy
Creating a solid social media strategy for your business, not only helps your business look more credible to your audience, yet, it also helps you sav...
How can strategies help your business succeed?
From Marketing Strategies, Brand Strategies to Social Media and Advertising Strategies, these are core necessities to create strong foundations and a ...
How can you shift from blaming your businesses to nurturing it effectively?
When we plant lettuce, we approach its growth with a mindset of nurturing and understanding. If the lettuce does not thrive, we instinctively seek the...
Starting a business while employed
Starting a business while employed by a potential competitor, or hiring employees without first checking their agreements with the current employer an...
