Marketing Strategy vs. Marketing Plan

With any strategy in place, a business gains structure and solid foundations to breed a healthy and successful business. The primary value of a Marketing Strategy is to understand the business’s customers/clients/target audience, its prospects and its competitors; if there are gaps in the business’s knowledge this may have an impact on the marketing of […]

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Are you in business because it’s your passion?

Are you in business because it’s your passion and you love your work, or is it all about the money? When you allow making a difference in the focus of your business, you profit. Businesses which consciously focus on making a positive difference, on having a positive impact, make 12–14 times more income than those […]


Starting a business while employed

Starting a business while employed by a potential competitor, or hiring employees without first checking their agreements with the current employer and their knowledge of trade secrets. The law is clear if someone is currently working for a company, particularly if her or she is a key employee, they cannot operate a competing business. Even […]