Your trademark, business name, company name and domain name are among the most valuable assets of your business.
When it comes to how your audience and your client interact with your business, trademarks are one of the most important to get right.
A strong trademark goes a long way to adding value to your business, because a registered trademark is an asset, you can sell it. You are unable to sell an unregistered trademark. Like any other property you own, you may make a gift of your trademark in your will.
Trademarks prevent anyone else in the same industry from using your name or logo without your permission.