Business Strategies

Most business owners come to realise sooner than later good results come from both a good strategy and good strategy implementation. Implementing an approach of different strategies within the business also result in growing and evolving stronger, healthier business.


Business strategies such as marketing, branding, public relations, advertising social media, and social media influencers connects the business to its audience and clients who need the business’s products and services.


Integrating strategies into your business efforts offers the business a range of tools and tactics, which work together to bring the business more cohesion to its efforts and amplify all the business results. Integration also lets the business meet prospects where they are – wherever they are.


Using certain strategies within the business, helps the business streamline processes, give the business healthy structure to grow from, increase revenue, and offer the business a healthy, vibrant glow for audiences and potential clients to gravitate towards the business.


All businesses have different features, which need to be assessed and evaluated whether small or large. Different strategies offer more consistency and a clearer message across all aspects of the business and the business’s clients and audience.


Developing and creating strategies to enhance a business to take the business to the next level, is crucial to a business growth as well. In addition, strategies offers the team who is helping you guide the business, the overall approach of the “whole” company and all of its variables.


A strategy is an all-encompassing strategy. Devising a great strategy only takes you so far. The ability to execute and lead a strategy is the key differentiator. A great strategist also takes the time to teach strategy.

“We help you achieve great business strategies.”

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of Business Strategies

Marketing Strategy and Marketing Plan Course

A well defined marketing strategy and marketing plan sets the overall plan for how a business aims to reach its target audience and explain the benefits of using their product or service. Establishing a business marketing strategy and marketing plan is key to ensuring the campaigns it launches and the activities it manages will deliver the best results.

 

Marketing Strategies are a great way to capture and communicate within the market and the long-term approach. It makes it easy to define the business’s goals, identify the business’s target market, describe where the business’s offering fits in the market, and understand the business’s competition. Developing an effective marketing strategy for a business is the key to growth, expansion, and long-term success.

 

Your business’s marketing strategy is never only about boosting leads and converting them into buyers, it’s also about expressing the culture, values, and purpose of your business. The process of communicating this vision to your audience is the essence of branding.

 

Audiences are now consuming more information than ever before, and all content marketing statistics show the trend only continues to rise.  Engaging marketing strategies and marketing plans are an even bigger priority for companies around the world. A vast majority have already adapted to the changing times and now create various types of content to promote their products, yet the possibilities still seem unlimited.

 

The business mission offers marketing strategies and plans courses. The course is most suitable for business owners wishing to develop their business’s marketing.

 

What's Included:

  • A marketing strategy and marketing plan template is supplied to work on and is shared by dropbox
  • Full support and guidance
  • 20 sessions with weekly two hours meetings by Skype or Zoom
  • Unlimited email support Monday to Friday.
 

At the end of the course you are able to:

  • Understand, evaluate and implement marketing tactics for your business
  • Have completes a full marketing strategy and marketing plan

Investment: £2750.00

 

Please note: This Marketing Strategy and Marketing Plan course is designed for business owner who have already completed a written business plan.  Should you have missed the business plan step please revert to our business plan section.

Branding Strategy Course

Branding is a business’s reputation, its interactions with every customer, how people think and feel about the business, how audiences and clients tap emotionally into the company as a business.


A great branding strategy triggers a planned (positive) emotional response in a specific audience. This response has been planned and designed by founders with a single vision. People always buy on emotion and rarely on logic.


A Branding Strategy is the roadmap to branding success for the business, which aims to build, shape and share the business brand. It's the articulation of what the business brand is and aspires to be, the purpose it serves, how the business communicates emotional to the work. It is a documented plan for brand success.


Although the business “brand” is mostly intangible, there is a responsibility to guard. Every single decision the company does make affects its brand. And without a unifying vision, it may most likely dilute or get damage it, whether through inconsistent messaging, ineffective marketing, or ill-informed business choices. So how do you effectively avoid common pitfalls and grow into the future? With a documented brand strategy.


For a business to succeed, they must skilfully attract and build genuine relationships with their audiences in an authentic and transparent way. Yet, if a business, as a brand, is unable to know who they are or how to communicate it, they are unable form those relationships.


This is why having a brand strategy matters.


The business mission offers a brand strategy course. The course is most suitable for business owners wishing to develop their business’s brand.


What's Included:

  • A branding strategy template is supplied to work on and is shared by dropbox
  • Full support and guidance
  • 12 sessions with weekly two hours meetings by Skype or Zoom
  • Unlimited email support Monday to Friday.

At the end of the course you are able to:

  • Understand, evaluate and implement marketing tactics for your business
  • Have completes a full marketing strategy and marketing plan

Investment: £1950.00


Please note: This Brand Strategy course is designed for business owners which have already completed a written business plan and a Marketing Strategy and Marketing plan. Should you have missed the written business plan step please revert to our business plan section.  For the Marketing Strategy and Marketing plan please revert to the Marketing section above.

Social Media Strategy Course

A social media strategy is a detailed blueprint which answers the what, when, how, and why for all the content the business post its social pages.


A social media strategy is more than only posting tweets and liking photos. There needs to be a well-thought-out plan behind what the business is posting, and a goal which a business needs to achieve from it. A social media marketing strategy, like a strategy for anything else, comes much before start to creating. It’s a plan, a mix of ideas, a purpose, and the path to a goal the business is aiming to achieve.


So, what is a social media strategy and plan, and how does it boost the business’s marketing results?


A strategy is a key ingredient of social media marketing. It requires an understanding of the business’s audience, what they’re looking for, how their needs align with the business’s goals, and ultimately, how the business attract them with an offer that gets them get on board with the business.


Times have changed, and so have the ways business is conducted today. Social media platforms allow ones business to transcend boundaries and reach out to millions of people across the globe. If you’re a small business owner starting out with social media marketing, you need to be where your existing and potential customers are already looking for your business.


What's Included:

  • A social media strategy and social media plan template is supplied to work on and is shared by dropbox
  • Full support and guidance to complete
  • 12 sessions with weekly two hours meetings by Skype or Zoom
  • Unlimited email support Monday to Friday

At the end of the course you are able to:

  • Understand, evaluate and implement social media tactics for your business
  • Have completed a full social media strategy and social media plan

Investment: £2500.00


Please note: This Social Media Strategy and Social Media Plan course is designed for businesses who have already completed a written business plan, marketing strategy and plan and a branding strategy. Should you have missed the written business plan step please revert to our business plan section. For the Marketing Strategy and Marketing plan please refer to the Marketing section above.

Social Media Influencer Strategy Course

To pull off an effective influencer marketing campaign the business needs to work with the right social media influencers.


Quite simply, an influencer is someone who may influence others. A social media influencer is someone who wields which influence through social media. The form of influence may vary and no two influencers are the same. The right influencer may reach your business’s target audience, build trust, and drive engagement. They create original, engaging content. They won’t be keen to follow a template advertising style provided by the business’s brand.


Yet in today’s digital world, social content creators with niche audiences may often offer more value to brands. These people have dedicated and engaged groups of followers on social media. They are known simply as “social media influencers.” More than two –thirds of retailers around the world use some form of influencer marketing. And almost half of UK digital marketers and US spend at least 10% of their marketing communication budget on influencer marketing.


So, it’s critical to work only with social media influencers whose vision aligns with the business’s own.


What's Included:


  • A social media influencer plan template is supplied to work on and is shared by dropbox
  • Full support and guidance to complete
  • 8 sessions with weekly two hours meetings by Skype or Zoom
  • Unlimited email support Monday to Friday.

At the end of the course you are able to:

  • Understand, evaluate and implement social media tactics for your business
  • Have completed a full social media strategy and social media plan

Investment: £1500.00


Please note: This Social Media Influencer Plan course is designed for business owners who have already completed a Written Business Plan and a Marketing Strategy and Marketing Plan Course. Should you have missed the written business plan step please revert to our business plan section.  For the Marketing Strategy and Marketing Plan Course please refer to the section above.

12 Month Marketing Campaign Plan

A 12 month marketing plan campaign is a marketing strategy with a schedule of marketing activities and campaigns each month to provide the business with a high level view of where the business needs to be like and how the business is going to get there.


It’s the opportunity to take a holistic look at the business’s marketing for the year to come and understand where the business needs to lead with its marketing.


Creating a 12 month marketing plan campaigns allow the business to reverse engineer the entire process and helps define the business monthly marketing plans to ensure campaign implementation.


With a holistic view of the business’s marketing in a 12-month format then the business is able to take a campaign action each month


What's Included:

  • A 12 month marketing campaign plan outline is supplied to work on and is shared by dropbox
  • Full support and guidance to complete
  • Weekly two hours meetings by Skype or Zoom
  • Unlimited email support Monday to Friday.

At the end of the course you are able to:

  • Understand, evaluate and implement 12 months of marketing campaigns for your business
  • Have a complete a full 12 month marketing campaign plan

Investment: £1650.00 for the 12 month marketing plan or work with the business mission with our guidance and direction for 12 months £1750.00 a month - working on devising and implementing each month’s marketing campaign


Please note: This 12 month marketing campaign plan is designed for businesses who have already completed a written business plan, marketing strategy and plan, and a branding strategy. Should you have missed the business plan step please revert to our business plan section. For marketing please revert to our marketing strategy and market plan section above and for branding strategy please visit our branding strategy section, also above.

Public Relations Strategy Course

Businesses, which want to grow, may look to public relations strategies to help get them out there and in front of the right people. What is PR? By definition, public relations for a business are the practice of managing the spread of information between a business organization and the public.


Develop a strategic plan on how to get the business in front of the media, pursuing awards and recognition, and opening the door for public speaking opportunities. In addition, PR strategies map out general marketing activities with social media, event marketing, and search engine marketing efforts.


A PR strategy helps business plan and deliver strategic activities, which work towards achieving the same goal. A good strategy sets out a direction for the business. It acts as an umbrella approach, which communication tactics fall under. Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. Developing strategic PR is crucial for creating brand awareness and promoting engaging content consumers want to read, hear or see.


What's Included:

  • A PR strategy course template is supplied to work on and is shared by dropbox
  • Full support and guidance
  • 8 sessions with weekly two hours meetings by Skype or Zoom
  • Unlimited email support Monday to Friday.

At the end of the course you are able to:

  • Understand, evaluate and implement PR strategy for your business
  • Have completed a full PR strategy for the business

Investment: £1500.00


Please note:This PR strategy is designed for businesses, which have already completed a written business plan, marketing strategy and plan, and a branding strategy. Should you have missed the business plan step please revert to our business plan section. For marketing please revert to our marketing strategy and market plan section above and for branding strategy please visit the branding strategy section above.


Advertising Strategy and Plan Course

An advertising strategy and plan provide the framework for a business to develop, review and measure the effectiveness of advertising campaigns in line with advertising and marketing objectives. An advertising strategy sets out the method by which advertising meets the advertising objectives. The advertising plan describes the creative and media tactics, budget, schedule and other elements of the strategy.An advertising strategy provides an overview and broad direction for the advertising campaign.

 

Advertising is far more specific than marketing; advertising is a function of marketing, and basically encompasses methods of communication with audience designed to produce sales enquiries, and/or improve awareness/perceptions of product/brand/organization. Advertising refers to printed and electronic media, which is presented one way or another to market or audience, including packaging, point of sale, brochures and sales literature.

 

Advertising increasingly extends to 'advertorial' in traditional and online media, which combines provision of objective helpful information and more subjective advertising/endorsement.

Advertising (when properly executed) is the statistically driven and measurable implementation of marketing strategy, via carefully selected communications methods, targeted at predetermined audiences. Advertising is one of several instruments/means by which marketing operates.

 

What's Included:

  • An Advertising Strategy template is supplied to work on and is shared by dropbox
  • Full support and guidance
  • 8 sessions with weekly two hours meetings by Skype or Zoom
  • Unlimited email support Monday to Friday.
 

At the end of the course you are able to:

  • Understand, evaluate and implement Advertising strategy for your business
  • Have completed a full Advertising strategy for the business
 

Investment: £1500.00

Please note: This Advertising strategy is designed for businesses, which have already completed a written business plan, marketing strategy and plan, and a branding strategy. Should you have missed the business plan step please revert to our business plan section.  For marketing please revert to our marketing strategy and market plan section above and for branding strategy please visit our branding strategy section which can also be found above.

Content Creation Course

Content creation strategy refers to the management of pretty much any tangible media the business creates and owns: written, visual, and downloadable. It is the piece of the business’s marketing plan, which continuously demonstrates who the business is and the expertise the business brings to its industry.


The reliable source of traffic and leads from the business’s evergreen content offers the business the flexibility to experiment with other marketing tactics to generate revenue, such as sponsored content, social media advertising, and distributed content. Plus, the business’s content may help attract leads and it also help educate the business’s target prospects and generate awareness for the business’s brand.


Using a variety of content types and channels helps the business deliver different content to each type of audience the business has in mind and engage everyone the company does business with.

What's Included:


  • A Content Creation strategy template is supplied to work on and is shared by dropbox
  • Full support and guidance
  • 12 sessions with weekly two hours meetings by Skype or Zoom
  • Unlimited email support Monday to Friday.

At the end of the course you are able to:

  • Understand, evaluate and implement Content Creation strategy for your business
  • Have completed a full Content Creation strategy for the business

Investment: £1500.00


Please note: This content creation strategy is designed for businesses, which have already completed a written business plan, marketing strategy and plan, and a branding strategy. Should you have missed the business plan step please refer to our business plan section. For marketing please revert to our marketing strategy and market plan section above and for branding strategy please visit our branding strategy section which can also be found above.